The Business Web – How We Use the Web for Business

We need to serve up advertising banners across our network of websites. We want to only offer our direct customers access to our ad inventory so we need a system that allow us to easily serve up banner/text ads. We ran across Ad Server Solutions. We are fairly new at serving up ads so wanted a solution we can quickly deploy and obviously grow with. We are going to test this solution out while we find other alternative solutions.

Here are some details about Ad Server Solutions:

1. Manage and serve Rich Media ads
2. Rotate, track, report and serve ads for your affiliate programs
3. CPM, CPC, CPA and Timed delivery advertising
4. Serve ad pages containing random images and random text.
5. Track, report, serve ads on websites, ezines and newsletters
6. Deliver, track and serve rich media formats such as Contextual Ads, Java Applets, Flash, RotatingText, Text Ads, Floating Sticky Ads, Moving Ads, Scratch Offs, Vertical Scroller, Shockwave, Audio, Video, Mpeg, Avi, Pop ups/unders, Gateway Pages, Slide Shows, Rich Media Ads, Third party ads.
7. Manage website and newsletter advertising space
8. Track and report pay per click listings, Contextual ads such as Overture, Yahoo, Google, Findwhat, Mamma.com
9. Track and report the links to your web pages
10. Manage and distribute content such as articles, page content

The cost is very inexpensive. You can buy it for $299 if you like to install and run it yourself. For our company, we try to operate our business with a no-software (well, obviously not 100% possible) principle so we would opt for the hosted service with is $30 a month for serving up 500k impressions, $50 for 1 Million impressions, $113 for 3 million impressions, and price obviously goes up as you serve up more impressions.

Like everything else on the site, we will use this and test this out and report back.

Filed under: Ad Serving / Management